Privacy and cookie policy

Effective date: 26 July 2016

Wetrend Media Ltd, t/a WeTrend (we or us) are committed to protecting and respecting your privacy.

1. Scope of Policy

This policy (together with our Terms of Service, as set out at http://wetrend.com/terms) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting wetrend.com or contacting us you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998, the data controller is Wetrend Media Ltd, as registered with the ICO.

2. Information we may collect from you

We may collect and process the following data about you:

2.1 Information you give us. You may give us information about you by filling in forms on our website wetrend.com or by corresponding with us by e-mail or otherwise. This includes information you provide when you create an account or report a problem with our website. The information you give us may include your name, address, e-mail address and phone number, financial and credit information and personal description.

2.2 Information we collect about you. With regard to each of your visits to our website we may automatically collect the following information:

2.2.1 technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), your login information, browser type and version, time zone setting, browser plug-in-types and versions, operating system and platform;

2.2.2 information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), products or services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number;

2.2.3 details of your use of our website and the resources that you access.

2.3 Information we receive from other sources. We are working closely with third parties (including, for example, business partners, financial advisors, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

If you contact us, we may keep a record of that correspondence.

3. Cookies

We use cookies to distinguish you from other users of the website. This helps us to provide you with a good experience when you use the website and also allows us to improve the website.

A cookie is a small file of letters and numbers that we store on users' browsers or the hard drive of users' computers if users agree. Cookies contain information that is transferred to users' computers' hard drive. We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable users to log into secure areas of our site or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise users when they return to our site. This enables us to personalise our content for users, greet users by name and remember users' preferences.
  • Targeting cookies. These cookies record users' visits to our site, the pages users have visited and the links users have followed. We will use this information to make our site and the advertising displayed on it more relevant to users' interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Users can block cookies by activating the setting on their browser that allows users to refuse the setting of all or some cookies. However, if users use their browser settings to block all cookies (including essential cookies) users may not be able to access all or parts of our website.

4. Uses made of the information

We use information held about you in the following ways:

4.1 Information you give to us. We will use this information:

4.1.1 to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

4.1.2 to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about whether provide by us or by one of our affiliates;

4.1.3 to provide you with information about goods or services we feel may interest you. We will only contact you by electronic means (e-mail) with information about goods and services similar to those which were the subject of services previously provided to you and will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please visit this page for more information;

4.1.4 to notify you about changes to our service;

4.1.5 to ensure that content from our site is presented in the most effective manner for you and for your computer.

4.2 Information we collect about you. We will use this information:

4.2.1 to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

4.2.2 to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

4.2.3 to allow you to participate in any interactive features of our service, when you choose to do so and if provided by us;

4.2.4 as part of our efforts to keep our site safe and secure;

4.2.5 to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

4.2.6 to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

4.3 Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with anonymous aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

5. Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

5.1 Our affiliates to provide you with information about other products and services that are similar to those you have already purchased or enquired about or where your enquiry relates to products or services that are provided by one of our affiliates;

5.2 Advertisers, Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; and/or

5.3 Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

5.4 In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

5.5 If we or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; and/or

5.6 If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our Terms of Service. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

6. Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in among other things, the fulfilment of the services requested by you, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

7. Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by visiting this page. You can also exercise the right at any time by contacting us at privacy@wetrend.com.

Our site may, from time to time, contain links to and from the websites within the group, Advertisers, or one of our partner networks, advertisers or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

8. Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

9. Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy, printing a copy for your records for these purposes.

10. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to privacy@wetrend.com.